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The ribbon cutting of TireShakk in Magallanes VIllage, Makati City

The ribbon cutting of TireShakk in Magallanes VIllage, Makati City

Tyremart Inc., the exclusive distributor of Dunlop Tires in the Philippines, has opened its first, ownbrand, retail store–TireShakk.

TireShakk is a full-service tire care and replacement service provider.  It offers a full suite of tire services to include tire replacements, balancing, vulcanizing, rotation, and so much more.  What’s more, a full-range of top, exclusive brands, such as Dunlop and Toyo passenger car and motorcycle tires, are also available for sale.

TireShakk traces its roots to over 50 years in the business.  It is a family-run business now in its third generation of ownership.  The third generation continues to uphold the tradition of trust, good customer service and dependability for its customers that the founders had begun.

TireShakk is a pioneering venture for the group that has been primarily in the tire distribution business.  According to Chris Chilip, President of TireShakk,  “Our vision is to elevate the customer experience in the purchase of automotive parts and services in the Philippines.  TireShakk is an expression of this vision.  We want this space to be the ultimate comfort zone for our customers.  When we speak of comfort zone, we refer to three zones of comfort:  the overall store environment, the quality of products, and the customer service.”


Mr. Yasuhiro Nemoto - representative from Dunlop Japan and Mr. Chris Chilip - President of TireShakk

Mr. Yasuhiro Nemoto – representative from Dunlop Japan and Mr. Chris Chilip – President of TireShakk

Comfort Zone 1:  Overall Store  Environment

Unlike many tire replacement and service centers in the country, TireShakk is clean, comfortable and cool.  It features a spacious and relaxing ambience that makes the chore of changing or servicing tires pleasurable.  The waiting area for car drivers was designed to make waiting an enjoyable experience.  It is fully air-conditioned and equipped with free wi-fi.  The service area is clean and bright.  Glass partitions allow drivers a full view of the service area.  The TireShakk environment was conceived to make customers feel at home, hence the name TireShakk, which calls to mind a cozy, homey, and intimate environment.


Comfort Zone 2:  Product Quality

On another level, top, exclusive brands such as Dunlop and Toyo, provide customers with comfortof-mind, with these brands’ established reputations for quality.  Peace and comfort-of-mind comes from knowing that the tire brands carried have a worldwide reputation for quality, safety, and performance.  What’s more, well-trained service specialists with many years in the business are onhand to assist customers with their tire care and replacement needs.   Customers know that their cars or motorcycles are in the most capable hands.


Comfort Zone 3:  Customer Service

Finally, comfort comes from warm and friendly customer service.  At TireShakk, customers are made to feel at home.  They are treated as one of the members of the TireShakk family and are always welcome.  As a family business, the personal touch and care are palpable.  The family touch is also a big part of its location strategy.  Future locations of TireShakk stores are planned to be near residential communities where the store can become an integal part of each community it enters.

Exciting promotions and specials will be mainstays in TireShakk.  The service buffets, another pioneering concept, are available to those who are looking for great deals.  In the service buffets, customers can avail of unlimited services and labor for a minimal fee.  Customers have the option to avail of unlimited buffet services for just one car or for all their cars.

For utmost convenience, TireShakk offers customers its Call-A-Tire service, in which tires can be delivered and installed in the comfort of your own home.  This pioneering service will initially be available in select areas, but is planned for a wider coverage in the near future.

To round up the exciting offers, TireShakk is also set to launch its loyalty card to reward its customers with gift certificates, birthday treats and other exclusive privileges.

With its first store opening, TireShakk is set to drive new industry standards for tire care and services in the country.   Two more branches in Ortigas and Taytay are set to open within the year.

TireShakk is located at Lapu-Lapu St., cor. San Antonio St., Paseo De Magallanes, Makati City.  Please call  (02) 423-4031 for more details or visit our website

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