Blog Post

Madrid Fusion Manila 2015 partners with SM Supermalls (L-R): SMX general manager Dexter Deyto; SM Mall of Asia AVP operations Perkin So; SM Mart Inc. SVP marketing communications group Millie Dizon; SM Supermalls president Annie Garcia; Chef Margarita Fores; DOT director of market development and Madrid Fusion Manila project director Verna Covar-Buensuceso; Mielle Esteban of Arum Estratigias Internacionalización and SM Supermalls SVP marketing Jonjon San Agustin.

Madrid Fusion Manila 2015 partners with SM Supermalls (L-R): SMX general manager Dexter Deyto; SM Mall of Asia AVP operations Perkin So; SM Mart Inc. SVP marketing communications group Millie Dizon; SM Supermalls president Annie Garcia; Chef Margarita Fores; DOT director of market development and Madrid Fusion Manila project director Verna Covar-Buensuceso; Mielle Esteban of Arum Estratigias Internacionalización and SM Supermalls SVP marketing Jonjon San Agustin.

Legendary chefs from Spain and Asia are set to captivate Manila with their culinary virtuoso in Madrid Fusion Manila 2015 on April 24 to 26 at the SMX Convention Center in Pasay City.

Andoni Luis Aduriz, Elena Arzak, Quique Dacosta, Ramón Freixa, Francis Paniego, Paco Roncero, Mario Sandoval, Paco Torreblanca, André Chiang, and Alvin Leung will showcase their culinary innovations, cutting edge techniques, ingredients, and recipes.

Filipino chefs Fernando Aracama, Margarita Forés, J Gamboa, José Luis “Chele” Gonzalez, Pepe Lopez, Rob Pengson, Bruce Ricketts, Myrna Dizon, Claude Tayag, and Juan Carlos de Terry will join them by presenting our own diverse and imaginative epicurean traditions.

Taking centerstage at the congress will be this exciting encounter between Spain’s legendary Michelin-star chefs and the Philippines’ very own culinary stars. A trade exhibition will focus on the finest Spanish and Filipino products from Spanish wines and cheeses, to the Philippines’ world-class exports such as rice, cacao, coffee, mango, coconut, and liquors.

After all, the Philippines and Spain share a deep and colorful history and what better way to celebrate these two cultures than through their vibrant and intertwined culinary traditions. The world’s most anticipated epicurean event celebrates the two countries’ 300 years’ worth of shared connection through food in one global event.  If one wants to see the future of food, this is the place to be in.

SM plays host to this historic event and welcomes Madrid Fusion as it comes to Asia for the first time and puts Manila in the heart of culinary interest worldwide.

“SM is proud to be the venue of the historic Madrid Fusion Manila 2015,” says SM Supermalls Senior Vice President Steven Tan.  “We want to bring the its excitement, particularly Spain’s strong influence on our food and culture to our mall goers by taking these culinary festivities to our mall.”

SM will host a Welcome Night at the scenic SM by the Bay for the official delegates on April 24, highlighting the best of Philippine food, art, and culture.

To help create further awareness for this cultural milestone, the official Madrid Fusion Manila 2015 TV commercial is being shown at all SM Cinemas nationwide.

SM has also prepared exciting foodie activities in its premier malls for its shoppers:

  • A Gourmet Weekend Market at the SM Mall of Asia, where a premium selection of Spanish and Filipino cheese, tapas, wine, ingredients, local finds, and special bundles. This is will be held from April 24 to 26 in partnership with the SM Markets – SM Supermarket and SM Hypermarket.
  • New food concepts that reflect culinary innovation and technique at select SM Mall of Asia restaurants. Special dishes with Spanish influence or cooked with the finest local produce, ingredients, and produce will be offered in specialty restos this April.
  • A Spanish-themed Fiesta with music, dancing, food, and drinks at the SM Aura Premier Sky Park Lawn on April 26.
  • Irresistible dining deals from April 24 to 26 at SM Megamall’s flagship and first in the country dining destinations and the newly opened Mega Food Hall.

For the complete schedule of events at SM malls, visit SM Supermalls on Facebook or @smsupermalls on Instagram. For more information on how to register for Madrid Fusion Manila 2015, visit www.madridfusionmanila.com.

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