International casualwear brand Penshoppe welcomes 2017 with an all-new flagship store located at UP Town Center. Dubbed Penshoppe Capital, the 800-square meter fashion haven features an edgy yet minimalist layout with white walls, floors, and ceiling. It also has giant LED screens playing the brand’s latest campaigns in place of display windows.
“One of our biggest considerations when designing Penshoppe Capital is to make it a destination,” shares Jeff Bascon, Penshoppe’s Brand Director. “In order to do this, we need to create a unique shopping experience. That’s when we thought about playing with space. The store is laid out in such a way that shoppers can easily move from one section to the next and allows everyone to have a clear view of the brand’s offerings at a macro perspective.”
Penshoppe Capital at UP Town Center is home to Penshoppe’s biggest selection of fashion pieces. From fresh drops to classic favorites like essential shirts and DenimLab pants, it will be the one place where anyone can go to see everything that the brand offers at a specific time.
The store is launched together with the brand’s 2017 Spring-Summer collection, which is composed mostly of functional yet trendy pieces that are perfect for making the most out of your summer. With fashion inspired by the free spirit of music and arts festivals, the new collection features a myriad of summer staples that are given a fashionable update by mixing muted and neutral tones with subtle intricate details and dynamic tropical prints.
“Our goal with our Spring Summer 2017 collection is to remind everyone of the true spirit of summer. The looks we have are young and carefree yet functional, flattering, and undeniably trendy. These are the kind of clothes that allow you to go more places and do more of the things you love without having to worry about how you will look like.”