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There’s a technically cool way to experience your performance eyewear.

At Rudy Project’s new flagship store in Uptown Place, Fort Bonifacio, Taguig, customers can experience the futire of performance eyewear. The new “Experiential Store” has interactive galleries and challenging activities, all of which are designed to simulate different playing fields where customers can use a wide range of technically cool Rudy Project gear. It’s the first store of its kind in the world—a testament to Rudy Project’s technological prowess.

Drawn in by the store’s eyewear-shaped façade, customers are greeted by the 184-square meter outlet’s interactive facilities. These include a cycling area, a putting green, and various virtual reality consoles that offer a peek into the future of sports eyewear. And to demonstrate the brand’s confidence in its technology, there’s a standing challenge to break Rudy Project’s most advanced IMPACTX2 lens, with prizes waiting for whoever manages to complete the said challenge.

“Elite-level competition allows zero tolerance for mistakes. That’s why Rudy Project products aren’t just for protection. Each eyewear is designed to give a performance edge, whether it’s for keeping cyclists aerodynamic, or helping golfers discern between individual blades of grass,” explains Wenji Zeng, CEO of 88 Prestige Brands Inc., the exclusive distributor of Rudy Project in the Philippines. The brand has continuously been developing industry-firsts for over thirty years, allowing the design of sport-specific eyewear for golf, sailing, triathlon, motocross, and shooting.

Off-season, athletes can still enjoy a wide range of technically cool eyewear in the Rudy Project’s more laid-back “lifestyle” collection. The brand also offers prescription glasses, helmets, goggles and other sport accessories of the highest technical quality.

The Rudy Project experiential store is located at the 2nd floor of the Uptown Mall in Fort Bonifacio, Taguig. Learn more about the patents and technologies by following @RudyProjectPH on Facebook and Instagram. You can also visit other branches in Alabang Town Center, Podium, Trinoma, Mall of Asia, SM Cebu, Robinson’s Cebu, and D’Mall Boracay.

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