Blog Post

Toblerone Holiday 2017 Designers with Mondelez’ Chocolates Brand Manager Arlene Amante and Category Manager – Chocolates Michelle dela Cruz Santillan

Give the most thoughtful gift this Christmas – your imagination. Show your loved ones genuine appreciation this Yuletide season with heartfelt and thoughtful presents! For the first time this season, Toblerone inspires you to #BeMoreImaginative in a whole new level by letting you have fun designing your very own Toblerone Christmas blank packs.

The art of personalized gifting

Toblerone encourages everyone to put his or her creative twist on its iconic triangular sleeve with its delectable flavors – milk chocolate, dark chocolate, white chocolate and milk chocolate with crunchy almonds. Take personalization to a whole new level by creating your own design on a Toblerone Christmas blank pack. With these sleeves, you can let your loved ones enjoy the richness of Toblerone while sharing your unique, artistic side.

To help you gear up for the festivities of gifting this season, Toblerone pop-up Christmas stations will be set up in leading malls including Robinson’s Galleria, SM Mall of Asia, SM North EDSA, SM Megamall and Ayala Triangle, Makati, from December 12 – 31, 2017. Have fun getting inspiration from local artists and calligraphers who will be there as you customize your own Toblerone Christmas blank packs. For tech-savvy chocolate lovers, visit www.tobleroneph.com to digitally design your own Toblerone sleeves which can be printed out at any Toblerone pop-up Christmas stations.

Christmas in different forms

This year, Toblerone’s chosen artist collaborators were inspired by different forms of Christmas experiences. Illustrator Juan Camilo Rodriguez, who is known for bold, colorful, and out-of-the-ordinary characters, draws inspirations from his holiday childhood memories. “The holiday season has filled my spirit with happiness and positive vibes and I wanted to represent those feelings creating a set of characters with personality and vibrant colors,” Rodriguez shared.

Known for her fashionable yet minimalist illustrations, Soleil Ignacio dedicates her design to independent women. “Basically, my artwork takes inspiration from all the independent, classy, and fun ladies out there who make time to celebrate Christmas with friends and family despite their crazy, busy schedules. She’s the kind of woman to give out beautiful, thoughtful gifts; designs her flat with minimalist, but fancy Christmas decors, and invites her closest friends for some bubblies and a good time,” Ignacio stated.

Graphic designer June Digan was influenced by Roald Dalh’s Mr. Fantastic Fox and Toblerone’s rich Swiss Heritage. “I wanted to interpret their story through illustration. I incorporated the bear from the Swiss City of Bern. Also, I added nature to represent the place where the brand came from. It’s basically a visit to the past. Just like Christmas, it is that one occasion where family members travel to be with their loved ones. We go back to our roots and we enjoy some well-earned time off work and spread festive cheer,” Digan described her Christmas Inspiration.

Aside from the Juan, Soleil, and June, we also have the whimsical letterings of Alexis Ventura and contemporary feminine yet festive design of Anina Rubio.

Design by Toblerone Christmas Sleeves Ambassadors:

Soleil Ignacio

June Digan

Juan Camilo Rodriguez

Anina Rubio

Anina Rubio

Alexis Ventura

 

#BeMoreImaginative this holiday season and create gifts that stand out in sweetness and creativity. Make this season your most memorable yet with the limited edition Toblerone Christmas Sleeves. Give the most thoughtful gift this Christmas – your imagination.

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