Goodyear invites families to enjoy the ultimate bonding experience – the road trip – as it launched its “Road Therapy” Campaign and its best SUV tire to date, the Goodyear Wrangler TripleMax Tires.

For over 100 years, Goodyear has created some of the world’s most innovative and category-defining tire products, designed to help customers gear up for the drive and enhance their driving experience.  The love of driving is an integral part of the brand’s DNA as it believes that driving is not simply physical transportation, but an emotional transformation, recharging the body, freeing the mind and boosting the spirit – what they call “Road Therapy.”

The idea of Road Therapy has become even more relevant today as traveling has now become a way of life for many Filipino families. The country’s economic growth and the ability to research and book trips online has made travel easily accessible.

“Whether through planned vacations or spontaneous road trips, travel is now a weekend staple for the Filipinos. This is evident in the steady spike of local tourism as recognized by the Department of Tourism and in our newsfeed in our social media sites,” shared Kenneth Sambajon, Market Director of Goodyear Philippines.

He went on to describe the family road trip as a “magical thing. It’s a shared moment unhindered by daily routine, a precious occasion for open conversation, a common space for a little off-key singing. It’s a treasured opportunity to create fond new memories and to grow a little closer with the people who matter most.”

It’s not surprising then that Goodyear designed its most innovative SUV tire to date for the mid-size SUV, a favorite for many families and one of the fastest growing segments in the Philippines. And with SUV’s often serving as family cars, safety and dependability are musts.

“A tire for a mid-sized SUV should excel in all the areas that a normal tire should, such as grip, short braking distance, and durability. However, it also needs to be exceptional in other areas, specifically wet weather braking and road hazard resistance; because these are the attributes for which many car buyers in the Philippines purchase SUVs, and in turn these are the very attributes that make a vehicle uniquely suited to Philippine driving conditions,” Sambajon described.

And these are the very attributes the new Goodyear Wrangler TripleMax tires excel in – it delivers Superior Braking Performance, Shorter Wet Braking and Road Hazard Resistant features, offering a safer and more fun driving experience with the family.

To help families gear up for the drive, the design of the Goodyear Wrangler TripleMax is reinforced with Goodyear’s proprietary HYDROGRIP Technology®, which provides exceptional wet grip through an innovative new tread compound, maximizing control via a larger surface area contact patch which means there is more rubber on the road. It also delivers improved braking ability by way of biting edges with large block elements. All of these combine to offer a more comfortable ride for families, perfect for road trips whether short or long.

“The Wrangler TripleMax is an ideal choice for today’s discerning driver looking for a safer and more reliable drive that delivers in all weather or road conditions. With its superior wet braking performance, Goodyear is confident that the Wrangler TripleMax will become the choice tire for a safer and more comfortable ride for drivers and their families,” Sambajon said.

For more updates on activities and promos for Wrangler TripleMax Tires, Goodyear is inviting customers to visit its Facebook Page www.facebook.com/GoodyearPhilippines or their website www.goodyear.com.ph.

Goodyear Wrangler TripleMax (2)


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