Stratworks Executive Committee with some of the Anvil trophies the agency won: (from left) Group Accounts Director Robbie David, PR Director Mark Christian Parladé, Promo and Events Director Liezl Lucero-Rustia, Managing Director Donna Nievera-Conda, and Creative Services Director Oliver Conda.

Independent marketing communications agency Strategic Works, Inc. (Stratworks)  won 18 Anvil trophies during the 52nd Anvil Awards Gabi ng Parangal held at the Makati Shangri-La Hotel. The unprecedented Anvil haul is the biggest for the agency and coincides with the celebration of its 18th anniversary.

One of the country’s most Anvil-awarded agencies in recent years, Stratworks took home 11 Gold Anvils and 7 Silver Anvils for outstanding public relations initiatives with some of the country’s biggest brands, to raise its total haul to 66 Anvil trophies since joining the “Oscars” of the public relations industry in 2007. The agency was also the recipient of the first-ever Anvil Agency of the Year Award from the Public Relations Society of the Philippines (PRSP) last year, a back-to-back feat with the Philippine Quill Agency of the Year award from the International Association of Business Communicators (IABC).

Coca-Cola Foundation officials led by Finance Manager and Program Manager for Education Ting Cabalza, President Cecile Alcantara, Program Officer for Communications and Advocacy Pamela De Leon, and Program Officer for Water Stewardship Monina Pacheco (2nd from right) pose with three of the five Gold Anvils they won for women economic empowerment and water access sustainability projects. Joining them are (from left) Stratworks Senior Writer Ralph Balmaceda, Managing Director Donna Nievera-Conda, and Associate Art Director Jedo Duran.

The agency bagged five Gold Anvils for all its entries for Coca-Cola Philippines. This included “Sustaining the Promise of MicroEnterprise: Coca-Cola Sari-Sari Store Training and Access to Resources (STAR) Program” which won two Gold Anvils in the PR Programs and PR Tools categories for providing women entrepreneurs with access to training, resources and peer mentoring to reach the full potential of their sari-sari store business.

Jollibee Asst. Vice President Kent Mariano and Stratworks Managing Director Donna Nievera-Conda (1st and 2nd from left, back row) celebrate their Anvil wins with (from left) Stratworks PR Supervisor Ailene dela Rosa and PR Director Mark Christian Parladé, Jollibee Asst. Brand Manager Patrizia Fernandez, Marketing Manager Kay Segismundo, Brand Manager Matthew Wang, Brand Comms. and PR Director Arline Adeva, Asst. Brand Managers Kat Silvoza and Beatriz Cruz, Corp. PR and Events Manager Dennis Reyes, and Senior Brand Managers Charisse Sumulong and Joseph Aruta.

The “Coca-Cola Agos Program: Replenishing Indigenous People’s Dreams” and “Coca-Cola Philippines Agos Program: Letting Water Flow Back to Nature and Communities” also won a pair of Gold Anvil trophies in the PR Programs category. The Agos Program uses low-cost, low-maintenance ram pump technology to bring water to upland communities benefitting thousands of families.

Cebuana Lhuillier Corporate Communications Division Head Richard Villaseran receives a Silver Anvil for the company’s disaster resilience program. Joining him are Cebuana Lhuillier PR Supervisor Scott Roxas (4th from left) and Stratworks Group Accounts Director Robbie David (3rd from left).

The “Coca-Cola Water Report: Replenishing Communities, Replenishing Lives – Just Add Water” publication won a Gold Anvil in the PR Tools category for highlighting the achievements and positive impact of the Agos Program to beneficiaries, partners and other stakeholders.

Technological Institute of the Philippines (T.I.P.) VP for Academic Affairs, Dr. Cynthia Llanes holds the Silver Anvil for the 1St Philippine Engineering Students Congress. Joining here are T.I.P. VP for Quality Management Engr. Conrado Navalta (2nd from left), Stratworks Accounts Manager Angel Dela Pena (4th from left), and Anvil awards officials.

Stratworks and Jollibee Foods Corporation won four Anvil awards. Two Gold Anvils were awarded in the PR Programs category for “Kids Experience Real Joy via JolliDance Showdown” for an augmented reality app that enables kids to compose their own tunes, personalize their augmented reality experience, and inject creativity into their Jollibee Kids Meal experience; and “Fanning the Flames of #ForeverLove for Jollibee Burger Steak”, a campaign that introduced James Reid and Nadine Lustre as Jollibee Burger Steak ambassadors and leveraged the brand’s online presence. Stratworks and Jollibee also won two Silver Anvil trophies for its work on “Isang Number Para sa Pinas: #87000” and “Bringing the Joy of a Nation to New Frontiers”.

Play Innovations Retail, Events and License Director Myra Moñozca (fourth from left) and Retail, Events and License Manager Justine Tajonera (third from left) celebrate KidZania Manila’s first Anvil awards. They are joined by Stratworks PR Director Mark Christian Parladé, Managing Director Donna Nievera-Conda, Associate Accounts Director Cat Falla-Wong, and PR Supervisor Ailene dela Rosa.

The agency won three Anvils for campaigns with P.J. Lhuillier, Inc. The “Cebuana Lhuillier Sports: Nurturing the Filipino Talent and Developing Future Champions”, a grassroots-level sports development program won a Gold Anvil while two other campaigns: “Cebuana Lhuillier National Pilipino Protektado Day: Securing the Welfare of One Million Filipinos” and “Cebuana Lhuillier Insurance Solutions’ Disaster Resilience” won Silver awards.

For I.D.8, Inc., Stratworks took home Gold Anvils for “#ToughestJob2016: Empowering Filipino Millennials in Making an Informed Choice”, a digital campaign which educated millennial voters to make informed election choices, and “WindowSeat.ph: Inspiring Filipino Millennials to See the World”, a website that provided millennials with useful, shareable content to inspire them to explore the world. Stratworks also won a Silver trophy for “#ToughestJob2016: What Does the Philippine President Do?”.

One of the most successful PR agencies in the Anvil awards, Stratworks officials and staff celebrate their latest haul of Anvil trophies for their clients.

Stratworks and Play Innovations, Inc. won two Anvils: a Gold award for “KidZania Manila: Roleplay as a Form of Education”, a communications program which showcases the formative power of play, and a Silver prize for “KidZania Manila: A Play City Where Kids Learn to Build a Better World” for Play Innovations, Inc..

Lastly, Stratworks and Technological Institute of the Philippines (T.I.P.) won a Silver for “The 1st Philippine Engineering Congress: The Road to Building Global Engineers”.

Considered the “Oscars” of the local PR industry, the Anvil Awards is an annual competition held by the PRSP to recognize outstanding public relations programs and tools implemented in the previous year.

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