Independent marketing communications agency Strategic Works, Inc. (Stratworks) won 18 Anvil trophies during the 52nd Anvil Awards Gabi ng Parangal held at the Makati Shangri-La Hotel. The unprecedented Anvil haul is the biggest for the agency and coincides with the celebration of its 18th anniversary.
One of the country’s most Anvil-awarded agencies in recent years, Stratworks took home 11 Gold Anvils and 7 Silver Anvils for outstanding public relations initiatives with some of the country’s biggest brands, to raise its total haul to 66 Anvil trophies since joining the “Oscars” of the public relations industry in 2007. The agency was also the recipient of the first-ever Anvil Agency of the Year Award from the Public Relations Society of the Philippines (PRSP) last year, a back-to-back feat with the Philippine Quill Agency of the Year award from the International Association of Business Communicators (IABC).
The agency bagged five Gold Anvils for all its entries for Coca-Cola Philippines. This included “Sustaining the Promise of MicroEnterprise: Coca-Cola Sari-Sari Store Training and Access to Resources (STAR) Program” which won two Gold Anvils in the PR Programs and PR Tools categories for providing women entrepreneurs with access to training, resources and peer mentoring to reach the full potential of their sari-sari store business.
The “Coca-Cola Agos Program: Replenishing Indigenous People’s Dreams” and “Coca-Cola Philippines Agos Program: Letting Water Flow Back to Nature and Communities” also won a pair of Gold Anvil trophies in the PR Programs category. The Agos Program uses low-cost, low-maintenance ram pump technology to bring water to upland communities benefitting thousands of families.
The “Coca-Cola Water Report: Replenishing Communities, Replenishing Lives – Just Add Water” publication won a Gold Anvil in the PR Tools category for highlighting the achievements and positive impact of the Agos Program to beneficiaries, partners and other stakeholders.
Stratworks and Jollibee Foods Corporation won four Anvil awards. Two Gold Anvils were awarded in the PR Programs category for “Kids Experience Real Joy via JolliDance Showdown” for an augmented reality app that enables kids to compose their own tunes, personalize their augmented reality experience, and inject creativity into their Jollibee Kids Meal experience; and “Fanning the Flames of #ForeverLove for Jollibee Burger Steak”, a campaign that introduced James Reid and Nadine Lustre as Jollibee Burger Steak ambassadors and leveraged the brand’s online presence. Stratworks and Jollibee also won two Silver Anvil trophies for its work on “Isang Number Para sa Pinas: #87000” and “Bringing the Joy of a Nation to New Frontiers”.
The agency won three Anvils for campaigns with P.J. Lhuillier, Inc. The “Cebuana Lhuillier Sports: Nurturing the Filipino Talent and Developing Future Champions”, a grassroots-level sports development program won a Gold Anvil while two other campaigns: “Cebuana Lhuillier National Pilipino Protektado Day: Securing the Welfare of One Million Filipinos” and “Cebuana Lhuillier Insurance Solutions’ Disaster Resilience” won Silver awards.
For I.D.8, Inc., Stratworks took home Gold Anvils for “#ToughestJob2016: Empowering Filipino Millennials in Making an Informed Choice”, a digital campaign which educated millennial voters to make informed election choices, and “WindowSeat.ph: Inspiring Filipino Millennials to See the World”, a website that provided millennials with useful, shareable content to inspire them to explore the world. Stratworks also won a Silver trophy for “#ToughestJob2016: What Does the Philippine President Do?”.
Stratworks and Play Innovations, Inc. won two Anvils: a Gold award for “KidZania Manila: Roleplay as a Form of Education”, a communications program which showcases the formative power of play, and a Silver prize for “KidZania Manila: A Play City Where Kids Learn to Build a Better World” for Play Innovations, Inc..
Lastly, Stratworks and Technological Institute of the Philippines (T.I.P.) won a Silver for “The 1st Philippine Engineering Congress: The Road to Building Global Engineers”.
Considered the “Oscars” of the local PR industry, the Anvil Awards is an annual competition held by the PRSP to recognize outstanding public relations programs and tools implemented in the previous year.