Singapore Tourism Board Philippines Area Director Lael Loh, and Assistant Manager Nina Peña with the Quill Award of Excellence for “Passion Made Possible”.
Singapore Tourism Board Philippines Area Director Lael Loh, and Assistant Manager Nina Peña with the Quill Award of Excellence for “Passion Made Possible”.

The Singapore Tourism Board (STB) received an Award of Excellence at the 16th Philippine Quill Awards held at the Manila Marriot Hotel, Newport, Pasay City. STB is the only national tourism organization to be recognized in the annual competition that celebrates excellence in professional communication.

The award was given under the communication management category for STB’s new brand campaign “Passion Made Possible”, which captures the spirit of the nation, and invites its visitors to live up their passions and discover new possibilities in Singapore.

“We are truly honored to receive this award. It is heartening to know that our efforts have been recognized and that our campaign is resonating well with Filipino travelers. We hope they will be inspired to come visit and find out for themselves the different experiences that Singapore offers for every interest and passion points, whether they are for food, fashion, arts, culture or a sense of adventure,” shared Lael Loh, STB Philippines Area Director.

Representatives of Singapore Tourism Board and its marketing communications agency, Stratworks, celebrate their victory at the Philippine Quill Awards.
Representatives of Singapore Tourism Board and its marketing communications agency, Stratworks, celebrate their victory at the Philippine Quill Awards.

Following the brand’s global launch, STB Philippines and their partner agencies localized the campaign by introducing Filipino Passion Personalities such as actor and host Mikael Daez, Hey Handsome chef and founder Nicco Santos, and Yardstick owner Andre Chanco who shared stories of their passion pursuits in Singapore; mounting experiential activations at travel events and a Passion Made Possible Travel Showcase; and highlighting Singapore as a possibility-filled destination for passion chasers through compelling stories and online content.  

The campaign helped Singapore become a top-of-mind destination among Filipino travelers and contributed to its stellar arrivals from the Philippines, where it saw a record high arrival of over 736,000 visitors. While the campaign is on-going, it has garnered more than P35 million in free PR values to-date and has helped STB gain significant fan following on its VisitSingapore PH Facebook page.


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