One of the most enduring traits of Filipinos is their love for family. It’s this love that Samsung portrays in its latest video, just in time for the brand’s 20th anniversary in the Philippines.
Entitled Brothers, two adult siblings get together with their family to bond and enjoy their new Samsung television. The video is part of Samsung’s tagline “20 Years of Innovating Family Entertainment,” and is helmed by commercial director Ianco De La Cruz, who made use of nostalgia to show how Samsung has been a part of Filipino families for two decades.
In the two minute clip, two brothers reminisce their childhood years with the TVs they grew up with as they help their father set up his latest home entertainment purchase, the Samsung QLED TV. To date, the video has close to four million views.
The tech giant challenges itself as it further re-engineers TVs through its line of QLED TVs, stripping away imperfections and offering the purest possible home entertainment. The line features the most advanced picture technologies, sleek design, and intuitive smart features,
Having been in the country for twenty years, Samsung knows that the TV is still a powerful tool to create heartwarming Filipino family moments. Brothers hopes to keep the tradition alive by spending quality time together.