Sensodyne launches new Rapid Relief that keeps up with the younger generation’s oral healthcare problem
Research has shown that as many as one in three people may suffer from tooth hypersensitivity or pangingilo, with prevalence peaking at 30 to 40 years of age. But in a study, two out of five younger adults, between 18 and 25 years old, otherwise known as “Generation Z” or “Gen-Z”, now experience the onset of tooth sensitivity.
Tooth sensitivity is a common, irreversible problem caused by dentine exposure brought about by attrition from tooth grinding or jaw clenching, erosion from dietary acids, or abrasion from brushing too vigorously. However, it can be managed with proper dental hygiene.
“The youth of today enjoy a dynamic lifestyle. They are highly mobile and always multitasking. As such, oral health may not always be a top priority. In fact, more than 50% of them do not consult their dentist on problems such as tooth sensitivity and find ways to work around it instead,” says Michael Mallari, GlaxoSmithKline Consumer Healthcare Philippines Expert Sales Manager. “However, for Filipino Gen Zers, who constantly connect with friends and family through shared meals, experiencing pangingilo is a major distraction and a problem that needs to be addressed. Instead of enjoying and being able to try out new food, they experience pain and discomfort that takes their attention away from the moments that matter.”
In a recent event dubbed “Face the Race”, leading oral healthcare brand Sensodyne, launched the new Sensodyne Rapid Relief toothpaste which provides sufferers with speed and efficiency in beating tooth sensitivity. “We understand that bonding over meals is a culturally intrinsic activity and is highly valued among Filipino youths,” says Ritesh Pandey, GlaxoSmithKline Philippines Consumer Healthcare General Manager. “With Sensodyne Rapid Relief, those who suffer from pangingilo can experience immediate relief from the first time they brush so they can continue enjoying their food-bonding experiences with minimal distraction from their teeth.”
Tooth sensitivity is a dental condition that causes discomfort or pain in teeth when encountering certain substances and temperatures. It occurs when the dentine underneath the tooth enamel becomes exposed, revealing small holes called tubules.
When the fluid inside these tiny tubules encounters something cold, hot, sweet, or sour, it can trigger the nerves inside the tooth and cause a short, sharp pain.
When used as directed, the unique technology in Sensodyne Rapid Relief toothpaste offers fast relief and long lasting protection to beat sensitivity. It has an active ingredient called stannous fluoride which enables faster blockage of the tubules. It also has an optimised polymer system that creates a gel-like scaffold which holds the stannous fluoride in place, preventing it from being washed away in the mouth.
The Sensodyne Rapid Relief toothpaste retails at P208 SRP and is available at leading stores nationwide. For more information about Sensodyne Rapid Relief, visit sensodyne.com.ph.
About GSK Consumer Healthcare
Consumer Healthcare is one of the world’s largest consumer healthcare
companies, responsible for some of the world’s best loved healthcare brands
including AQUAFRESH®, Sensodyne®, Voltaren®, Theraflu®, parodontax®, Panadol®,
Polident®, Otrivin®, Horlicks® and Physiogel®. For further information please
 Addy M. Int Dent J 2002;52:367-375
 West NX et al. J Dent 2013;41:841-851