Epson is the number one ink tank vendor* in the Philippines and Southeast Asia** according to global market intelligence provider, IDC, which demonstrates Epson’s continued market leadership and superior innovation in the inkjet industry.
Epson’s EcoTank series revolutionized the printing experience when it was first introduced in the market in 2010. Built with an ultra-high-capacity ink tank system, EcoTank printers completely removed the need for cartridges, and has since expanded into 22 printer models*** that cater to a wide spectrum of printing needs such as A4 to A3 size, single to multifunction, 4 to 6-colour inks and monochrome printing requirements.
With the unique value proposition and multiple customer benefits of its EcoTank printing solution, Epson maintained its ink tank market leadership in 2019 with a 68% market share in Southeast Asia**. The latest findings from IDC1 indicate that Epson continues to dominate the Philippine market as the number one ink tank vendor*, with a remarkable 74% market share recorded in 2019.
Ink tank printers gained a stronger hold in Southeast Asia** with an increasing contribution ratio of 49%, compared to other technologies like ink cartridges (29%) and laser (21%), according to the same IDC report1.
With regard to the total printer market in the region, according to IDC1, Epson reached a milestone as it secured the number one position for the first time with 34% market share, beating its rivals in the inkjet and laser printer categories.
*in terms of unit shipments
**Indonesia, Malaysia, Thailand, Philippines, Vietnam
***The L3110 and L3150 have white variation models named the L3116 and L3156, which are exclusively available online in the Philippines, Singapore, Malaysia and Indonesia.
Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, 2020Q1