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UnboxYourNextLevelClean copy

One of the biggest loads that became evident after half a year in quarantine is laundry. Clean clothes are important more than ever because of the risk of pathogens staying on fabric, especially with households with essential workers and frontliners. This leads to more frequent laundry loads that some washing machines can struggle to keep up with. Frequent use may lead to damaged clothes and even damaged hardware. LG, one of the world’s pioneering technological innovators, heeds the call for more intelligent home appliances with its new LG AI DD, which is a washing machine that detects, thinks, and cares.

The biggest innovation that the LG AI DD washing machine has to offer is its cutting-edge artificial intelligence. LG’s next-generation Direct Drive motor makes intelligence-based laundry a reality by leveraging big data to recognize fabric softness and applying the optimal washing pattern, leading to 18% more fabric protection. The technology goes beyond just the tag of your clothes and analyzes a number of fabric characteristics and properties. AI DD detects the difference and decides the suitable washing pattern from the big data patterns.


The LG AI DD also offers Steam+ technology, which reduces allergens with the ‘Allergy Care’ cycle. Use the ‘Allergy Care’ cycle and the Steam feature when you need to eliminate potential allergens like dust mites and pollen from clothing and bedding. It also has TurboWash 360˚, which promises that your laundry can be thoroughly cleaned in just 39 minutes without compromising fabric protection, thanks to 4 directions of 3D multi nozzles which reach every inch of your laundry. You get more energy efficiency and the damage to your loads are lessened.

LG also ensures that you get all of these innovations at no expense to size. You get a bigger drum capacity in the same space. Durability is also taken a notch higher with an elegant external tempered glass door with refined hygienic and stainless lifter. Since the LG AI DD employs the use of artificial intelligence, it can also be controlled using LG’s app. With ThinQ technology, your washer just got smarter, from operating your laundry remotely to downloading additional cycle settings. Interact with your washing machine and access the latest innovations.

To formally launch the LG AI DD to the local market, LG Philippines will be hosting a Facebook Live event. The campaign, dubbed as #UnboxYourNextLevelClean, will be held on September 28 at 5PM hosted by Binibining Grand International of Binibining Pilipinas 2016 Nicole Cordoves.

LG AIDD starts at PhP 61,995 for the 10.5kg washer model. The washer and dryer units are pegged at 10.5/7kg at PhP 67,995, 15/8kg at PhP 78,995, and 19/12kg at PhP 88,995. The LG AI DD Washing Machine is available in Lazmall and other authorized online sellers and dealers nationwide. For a complete list of retailers, please visit www.lg.com/ph

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