The back-to-school campaign aims to initially empower 200,000 kids stay active while learning online
The prolonged quarantine brought new challenges for Filipinos. This is particularly true for parents, who now have to manage keeping their kids healthy and energetic while overseeing their learning in at-home, online classes.
To help parents and kids learn proper nutrition and how it enables them to be energetic and grow stronger while on distance learning, Ajinomoto Philippines Corporation (APC), as part of this Ajinomoto Shared Value (ASV) is sharing its resources with Department of Education through the launching of the Prottie® SuperKID Campaign.
Consistent to the SuperKID campaigns, the Prottie® SuperKID campaign instills the importance of good health, nutrition, and hygiene habits among grade school children in a fun and engaging way. This year, with the limitation of the quarantine, APC brings SuperKID closer to parents and their kids through Prottie®#LAKASARAP at HOME.
Under the campaign, total of 200,000 Prottie® SuperKID Newsletters to parents during the distribution of modules in selected elementary schools in the country. The educational newsletter serves as a kid-friendly guide that aims to help grade school students learn more about hygiene, sanitation, immunity, psychosocial development, and healthy eating. It includes healthy recipes, easy-to-follow exercises, and educational comics and brain teasers. Apart from the newsletters, parents were also given packs of Prottie® Soy Milk in Chocolate and Caramel variants.
“Parents have a huge learning curve as much as their children when it comes to adapting to the new normal. On top of applying new routines for the family, they are also responsible for helping their kids understand these challenging times without sacrificing their learning and healthy eating habits,” says Roann Co, APC General Manager of Marketing and Public Relations. “At Ajinomoto, we seek to help parents and their kids overcome these challenges.”
Prottie® is the Philippines’ first powdered soy milk drink of its kind. It is rich in protein and calcium that help support children’s body and bone development. It is available in tasty chocolate and caramel flavors that kids will surely love.
To date, Ajinomoto Philippines has distributed the SuperKID newsletters and products for a total of 200,000 students in 200 schools in Metro Manila.
“The Prottie® #LAKASARAP at Home is just one of Ajinomoto’s ongoing efforts to help kids’ overall well-being. With the help of DepEd’s Superkid Campaign, we want to better equip parents on how to support their child’s nutritional needs, especially with the changes in our lifestyle. By providing the right information and utilizing the benefits of Prottie®, we aim to help kids stay healthy and strong so they can achieve their maximum potential even as they study mostly from home,” shares Co.
To know more about Prottie®, visit the Ajinomoto website at ajinomoto.com.ph and the Cookmunity by Ajinomoto Philippines at facebook.com/CookmunitybyAjinomotoPH.