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The virtual event introduces new Crispy Fry® endorser Luis Manzano

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Luis “Kuya Lucky” Manzano surprises media guests during the Crispy Fry® Lucky FryDay PlayDay as the newest endorser of the Crispy Fry® brand. ‘Media frymates’ were treated to a game-show themed virtual event where Kuya Lucky gave them a special task to complete.

Crispy Fry® hosted its third #CrispyFryPlayDay to officially introduce its newest brand endorser TV host Luis “Kuya Lucky” Manzano. The event brought together media and their families for the first #CrispyFryPlayDay done online.

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In the game show-themed event held via Zoom, Kuya Lucky invited select media Frymates for a special task: celebrate #CrispyFryPlayDay by partnering with their kids and family members to virtually cook meals perfect for families and friends. The virtual game had three exciting rounds, where participants had to guess the ingredients, and the price of special ulams made better with Crispy Fry products. Special awards and prizes were also given to select Frymates and winning participants.


“The pandemic may have changed a lot of things, but one that we hope stays the same is the strong bond of families. Our new stay-at-home lifestyle creates opportunities for new bonding moments between loved ones. We encourage everyone to make cooking a shared activity because it’s fun, easy, and rewarding.”

Roann Co, Ajinomoto Philippines Corporation’s General Manager of Marketing and Public Relations
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Hironori Aoki, Ajinomoto’s Board of Director for Sales, Marketing and Public Relations, opened the Crispy Fry® Lucky FryDay virtual event with his inspiring speech to the participating ‘media frymates’.

Cooking with Crispy Fry®

Cooking is made better and more special with Crispy Fry®, the #1 breading mix brand in the market. Perfect for Filipino families, Crispy Fry® is made from choice flours and starches perfectly blended with seasonings, concocted to make fried chicken and fish crispy-delicious.

Rhenz Villanueva - Brand Manager
Crispy Fry® Brand Manager Rhenz Villanueva gave a detailed overview on what Crispy Fry® has to offer for Filipino consumers.

The brand has an extensive list of variants available on the market. This includes Crispy Fry® Chicken Breading Mix, which comes in Original, Garlic, and Spicy so families can enjoy fried chicken in different ways. Crispy Fry® also has a variant with Gravy Mix and another with Japanese bread crumbs, seasonings, and spices. Meanwhile, the new Crispy Fry® Fish Breading Mix reduces oil spills while cooking so families can enjoy fried fish without the hassle.

“Crispy Fry® is now a staple in my kitchen because it makes cooking so much easier. When I don’t have a lot of time, I fry chicken or fish using the easy-to-prepare breading mix. Each meal is made more special because Crispy Fry® guarantees crispanalo and isda-licious fried dishes, every time,” reveals Manzano.

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Crispy Fry® and #CrispyFryPlayDay are part of Ajinomoto’s Eat Well, Live Well promise for Filipino families – to create high-quality products for delicious, healthy, and enjoyable mealtimes.

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Marlon Aldenese

To know more about Crispy Fry®, visit the Ajinomoto website at ajinomoto.com.ph and the Cookmunity by Ajinomoto Philippines at facebook.com/CookmunitybyAjinomotoPH.

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